Journal of History, Culture and HumanitiesOpen Access
Journal of History, Culture and Humanities is an international peer-reviewed journal that publishes original and high-quality research papers in all related areas. All papers published will be open access to all readers. To build a platform for scientific research and academic exchange for scholars, focusing on the development and research, introducing worldwide research, theory and practice, and promoting international exchanges.
ISSN: N/A (Print)
Frequency: Monthly
ISSN: 2832-9538 (Online)
Website: https://doi.org/10.55571/jhch
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Indexing and Abstracting: Google Scholar; CrossRef; ResearchBib; WorldCat; CiteFactor
Email:journal@4dpublishinggroup.com /jhch@4dpublishinggroup.com
Indexing and Abstracting: Google Scholar; CrossRef; ResearchBib; WorldCat; CiteFactor
The Addictive Media Use of Audiences From Social Short Video Platforms
DOI:https://doi.org/10.55571/jhch.2022.07022
Authors:Shu-xian Yang
Affiliation:School of Humanities, Jianghan University, Wuhan 430056, Hubei, China
Information:Journal of History, Culture and Humanities, July 2022 Vol.1 No.1 pp 5-9
Authors:Shu-xian Yang
Affiliation:School of Humanities, Jianghan University, Wuhan 430056, Hubei, China
Information:Journal of History, Culture and Humanities, July 2022 Vol.1 No.1 pp 5-9
Abstract:The innovation of network technology has led to the flourishing of various diversified short-video social platforms, led by Tik Tok and Quick hand . These platforms have rapidly updated the social habits of audiences by virtue of their living, real-time, social and interactive characteristics, which have greatly changed the current media ecological environment and caused significant social communication effects one after another. However, the high fragmentation characteristics of social short video platforms have gradually formed a prominent entertainment culture atmosphere, giving rise to high intensity of media dependence, and the phenomenon of addiction is particularly common. This paper takes social short video platforms as an example to study the addictive audience media use, and proposes relevant strategies to advocate the construction of a benign, rational and diversified media communication ecology.
Keywords:Short video; Addiction; Audience; Media use
Cite This Article:Yang S.X. (2022). The Addictive Media Use of Audiences From Social Short Video Platforms. Journal of History, Culture and Humanities, July 2022 Vol.1 No.1 pp 5-9.
Keywords:Short video; Addiction; Audience; Media use
Cite This Article:Yang S.X. (2022). The Addictive Media Use of Audiences From Social Short Video Platforms. Journal of History, Culture and Humanities, July 2022 Vol.1 No.1 pp 5-9.
